Volkswagen - Future
Future
As communities began opening up again, more and more consumers shifted into a buying mindset. This campaign sought to humanize Volkswagen’s 72 month offer by focusing on everything that can happen in 6 years.
It consisted of four versions of the one film and companion social posts associated with Volkswagen’s larger Community Driven Promise.
This campaign was created, sold and edited during COVID-19 lockdown following all necessary regulations.
My Role
Film: I was brought onto this project right before production kicked off to help get it to the finish line. I was heavily involved in every aspect of bringing the film idea to life. Given that the film used previously shot and stock footage, the edit was a big part of realizing the vision. My partner and I worked directly with the Creative Director to help with the edit, post and sound design. We were the only team working on the film for most of the production.
Agency: Johannes Leonardo
Creative Director: Kevin Watkins
Copywriters: Julia Waicberg & Brandon Holliday
Art Directors: Matthew Barton & Chris Luu