Amazon Music HD - Hear Life in HD
Hear Life in HD
To launch a new global campaign for Amazon Music HD, we set out to celebrate people’s existing love of music, and all the magical feeling it brings to their lives. We came up with the concept “Life in HD.” Rather than overwhelming consumers with the technical jargon, we turned our attention to the emotion felt behind music that is unleashed when hearing music that is finally uncompressed - a clear dial up beyond the real world as the films intro into an elevated HD experience.
The campaign included films produced for the U.S., U.K., Japan, Germany and others. The campaign extended to social, digital, OOH and more.
This campaign was created, sold, shot and edited during COVID-19 lockdown following all necessary regulations.
My Role
I worked on this campaign from pitch through production. I was heavily involved in concepting the original idea and bringing it to life. I attended (virtually) each shoot and was a big part of the editing/post process. I took the lead on delivering the social and OOH assets to round out the campaign. All-in-all it was a great experience, especially navigating the interesting world of a COVID-19 production.
Agency: Johannes Leonardo
Director: Judith Veenendaal
Creative Directors: Ray Smiling & Mina Mikhael
Copywriter: Julia Waicberg
Art Director: Matthew Barton
