WeWork - Here We Can
Here We Can
To re-establish leadership in a cluttered category that WeWork once defined, we created the campaign: Here We Can. This demonstrated that WeWork is the platform that empowers you to fulfill your business potential and discover what your work can become. The power of ‘Here We Can’ comes from its simplicity, openness & breadth. Ultimately, this created a purposeful platform designed for flexibility & long-term potential.
The campaign established an identity, look/feel and tone of voice for the brand. It included multiple OOH campaigns, four Fortune Magazine print wraps and a collection of social animations.
My Role
OOH: I was part of the team that established the original brand idea. We then worked on the concept for the OOH campaign including the language and look and feel. I worked closely with the Creative Director and design team to bring this to life in different OOH placements including subway takeovers. I also attended the photo shoot with Platon.
Social Animations: I was the lead creative on this, reporting directly to the GCD. I was involved in selecting the animation house and worked directly with them to bring our OOH to life for social.
Print: I was part of the team that concepted the idea for the Fortune Magazine Print wrap. I then worked directly with the design team to establish the final layouts. I presented this work to the clients.
Agency: Johannes Leonardo
Group Creative Director: Samira Ansari
Associate Creative Directors: Jono Flannery & Paul Gregson
Copywriter: Julia Waicberg
Art Director: Matthew Barton
Design Director: Joseph Dasaro
Designers: Nicholas Lomboy & Peter Dommermüth
Photographer: Platon
Animation: Pleasure Craft