WeWork - Up At Night
Up At Night
WeWork needed a proactive idea to distance themselves from their competitors and they wanted something for business leaders that could check the “work box” without requiring literal work. With that in mind, we created the ‘Up at Night’ podcast, which features real talk from WeWork’s network of business leaders.
‘Up at Night’ features business owners and host, John Henry, sharing the challenges, turning points and decisions that keep them up at night.
My Role
Podcast: I was part of a small team that monitored the podcast making sure that it was staying true to the original idea. We would listen to each interview prior to the release of the episode, offering any builds or adjustments necessary. I also worked on all promotional materials on social/web to further promote the podcast and the idea behind it.
Social/Static: I worked closely with the design team to create the design system for any podcast related materials. This included cover art, social posts/stories and web collateral.
Agency: Johannes Leonardo
Group Creative Director: Samira Ansari
Copywriters: Julia Waicberg & Tommy Woods
Art Director: Matthew Barton
Design Director: Joseph Dasaro
Designer: Peter Dommermüth