Volkswagen - Zero Hassles
ZERO HASSLES
In an attempt to stand out in a crowded category, we wanted to take a different approach to Volkswagen’s Winter Sales Event. We decided to lean into the ‘zeros’ of the offer and celebrate the joy of nothing.
The campaign consisted of one hero film and a variety of shorter versions. It was also accompanied by various social and digital banners.
This campaign was created, sold, shot and edited during COVID-19 lockdown following all necessary regulations.
My Role
I was on this project from the concepting stage through production. My usual partner took on another opportunity before we started production so I worked with just the Creative Director to bring this to life. I was heavily involved in the final concept/script, selecting the director, casting and locations, the actual shoot and working through the editing process/post. I presented to the client throughout the entire process.
Agency: Johannes Leonardo
Director: Rachel McDonald
Creative Director: Kevin Watkins
Creative: Matthew Barton
Copywriter: Julia Waicberg