Volkswagen - A New Mission
A New Mission
To celebrate the 50th anniversary of the Moon landing and its cultural connection to Volkswagen, we developed a campaign that shifted the focus back down to Earth to announce Volkswagen’s electric future.
The campaign consisted of a film and print ad. The film was released on the digital banner of the home pages of the New York Times, the Atlantic and Youtube. It garnered 20m+ views on YouTube.
My Role
Film: The brief was open-ended in terms of celebrating the 50th anniversary of the moon landing. We had the above print ad as our guide to build off of. With that, I concepted the original idea for the film that sold through to the client. I was then part of a team of four that worked on the film from start to finish. I was involved in each stage of the editing process, helping to shape the final film.
Agency: Johannes Leonardo
Executive Creative Directors: Jan Jacobs & Leo Premutico
Creative Directors: Jono Flannery & Paul Gregson
Copywriter: Julia Waicberg
Art Director: Matthew Barton
