KFC - Holiday Wraps
Holiday Wraps
For the second year of the KFC wraps campaign, we took all the excitement for this fan favorite and gave it a holiday twist. An exaggerated journey to a KFC while fighting through holiday obstacles and making it into a parade really screams wraps are back…again and again.
This campaign consisted of two versions of our hero spot along with various food specific spots and social.
My Role
Along with my partner, I was tasked to lead this campaign from concept through production. Given the multiple deliverables and long timeframe of their run, I was living in the holiday spirit for a lot longer than expected. That said, working with our wonderful director, Henry Scholfield, as closely as we did was a highlight to say the least. Beyond that, thanks to Enrique, we were able to take the reigns to really bring this to life and finally…finally crossed the finish line. YEAH.
Agency: MullenLowe
Director: Henry Scholfield
Group Creative Director: Enrique Camacho
Associate Creative Directors: Ben Schneider & Matthew Barton
Copywriter: Nick Gonzales
Art Director: Jessica Navarrette
