Venmo - Ride with Venmo
Ride with Venmo
We sought to develop a creative look and message for transit OOH takeovers to drive consideration for the Venmo Card. Given that Venmo has created a social currency, we decided to play into that idea and let everyone know that they could now ride the subway using money earned from social experiences.
The campaign included 300 placements in 4 stations, 2 out of station locations, and a series of brand trains across Chicago and New York City.
My Role
OOH: I worked on the pitch for this business and, after winning, I worked on this subway takeover from start to finish. I was part of the team that concepted the original idea for the campaign. I then worked closely with the Creative Director to establish the look and feel for OOH. I continued to work with the design team to bring these layouts to life. I was given the opportunity to present this work to the client on multiple occasions and took creative lead on the production and placement of the final assets.
Agency: Johannes Leonardo
Group Creative Director: Samira Ansari
Associate Creative Directors: Omid Amidi & Alexis Jabbour
Copywriters: Harrison Luongtran & Julia Waicberg
Art Director: Matthew Barton
Lead Designer: Joseph Dasaro
Designer: Tian Wang
