Alexander Wang / Adidas - S5: Club Leisure
Season 5: Club Leisure
To move into a new phase of this collaboration, we launched the Season 5 collection by establishing ‘Club Leisure’ through an ironic ‘80s-inspired dance instructional video set in NYC. Season 5 is all about 80s style exercise inspired garments that incorporate fashion and function into pieces that can be worn to the club as much as the gym.
This campaign was introduced with visuals for Drop 1. Drop 2 included the film, social cut downs, and another round of visuals.
My Role
Film: I was part of the team that concepted the idea for this campaign. Though the campaign took many turns, we worked through it together and landed on this film. The same team established the concept behind the film itself and how it would come to life. I was able to see the process through from start to finish and got great experience working for not just one, but two clients.
Agency: Johannes Leonardo
Creative Director: Ferdinando Verderi
Associate Creative Director: Maclean Jackson
Copywriter: Julia Waicberg
Art Director: Matthew Barton
Design Director: Sarah Bassett
Designer: Ash Mendez
Photographer: Johnny Dufort
